You don't have a ticker symbol but, your business has a stock price.
And every decision you make is either growing it or shrinking it.
Wall Street has systems, metrics, and accountability built into how they operate every single day. There's no reason your privately held business should expect anything less — and no reason you have to figure it out alone.
Go Public In Private reveals the systems publicly traded companies use to create billion-dollar valuations—and shows you how to apply them without the bureaucracy or loss of control. You'll know your own stock price, demand real returns on your time and capital, and build a business buyers compete to own.
Inside, you'll discover how to:
- Install investor-grade discipline that accelerates growth
- Track the metrics that actually increase enterprise value
- Build an advisory board that sharpens your strategy
- Share upside with your team without losing control
- Create a business that runs and thrives without you
Your company should fund your financial independence, not trap you. This book shows you how.
On a mission to change how owners build wealth

Michele has spent over two decades inside the businesses that matter most — privately held companies built by owners who pour everything into them and deserve real returns for it.
She started her career at the world's largest CPA firm, working alongside publicly traded companies. She saw firsthand how the systems, discipline, and investor-grade thinking that drive billion-dollar valuations actually work. Then she brought those tools to Main Street.
Today Michele leads SSC CPAs + Advisors, an employee-owned firm, and works alongside the team at Merit Financial Advisors — helping owners grow their business value and their personal wealth at the same time.
She doesn't just teach these principles. She runs her own organizations by them every single day.
Michele is based in Kansas, where she lives with her family and continues to advise business owners nationwide on growth strategy, valuation, and successful transitions.